🗞 Headlines
The National Sleep Foundation issues an official statement on their stance on how technology can impact the future of sleep.
Nike partners with TikTok creator and runner Brett Chody (@brettsbites) in a rare move spotlighting a creator-first voice rather than an athlete. This could be an attempt to gain momentum with the younger consumer.
Popular dance + low impact strength workout The Sculpt Society has rebranded! They brought their community along for the ride, asking for feedback, sharing progress and showing behind the scenes as they went.
ZAXFIT, founded by Zack Schares, debuts the Zaxfit Owners Summit which is an intimate gathering of ~ 40 boutique fitness owners in Cleveland this October for an honest dialogue on running a fitness studio
According to WeWard’s State of Walking Report, Americans average just 5,300 steps a day, and many experts now point to 7,000 steps (not 10,000) as the more realistic health benchmark.
[solidcore] has tapped former SNL cast member Ego Nwodim for its latest campaign “Get Obsessed”, blending humor and strength.
@pilatesbodyraven (known first as a contestant on Love Is Blind) is in hot water on TikTok after voicing her opinion that Pilates is a luxury form of exercise and thus inaccessibility is acceptable. More below.
🏄♀️ Deeper Dive
@pilatesbodyraven’s apology video on Tiktok that currently has 4.4m views
Raven Ross of @PilatesBodyRaven built a 1.7M+ following after reality TV show Love Is Blind. Just 4 days ago she sparked heavy backlash on TikTok after comparing Pilates to a luxury brand like Bottega saying “ babe, there is no accessibility, this is Bottega!” Basically saying the Pilates is not MEANT to be accessible or diverse. The contradiction of it all is that Raven gained her audience through free home workouts. Her apology only fueled more criticism, since it came across very insincere.
Further, Joseph Pilates literally developed the practice in an internment camp during World War I, the opposite of what Raven is claiming Pilates represents. At its best, Pilates is preventive healthcare, not a luxury good. Raven’s comments tapped into deeper issues in wellness: elitism, exclusion, and the high costs that basically gatekeep who gets access to movement.
On a positive note, at least this has sparked a larger conversation about accessibility when it comes to fitness.
🫡 Creator Corner
Sebastien Lagree (creator of Lagree method) on the Future of Fitness Podcast
Miranda Kerr talks fitness / wellness on The Skinny Confidential
Tinx on overcoming body dysmorphia
@sportish newsletter - “not your boyfriend’s sports news”
Delphine Le Grand on LinkedIn talks all things longevity