The women’s supplement industry is BOOMING and new players keep emerging. Just 5 years ago in 2020, the global women’s health and beauty supplements market was worth about $57 billion. It is expected to grow to over $206 billion by 2030, which equates to a growth rate of about 12.4% per year.
The supplements market for women is playing catch up as it has historically lagged behind the men’s. Fueling the boom is a greater focus on women’s stages of life, cultural destigmatization around women’s health like periods, menopause and vaginal care and more women founders. The most popular specialized categories of supplement for women include the following with some of the best brands:
Hormones, Periods, Cramps
Elix Healing: rooted in Traditional Chinese Medicine that supports hormone balance and period relief with personalized herbal extracts
De Lune: science backed support for period pain, PMS and hormone support
Looni: science backed period pain support
WILE: plant-based, designed to support women 40+ through stress, hormone changes, and the transition into perimenopause.
Marea Wellness: female-founded, drinkable multivitamin designed to ease PMS, PMDD, perimenopause, and hormone-related symptoms
Mood, Stress & Sleep
Arrae: natural and fast acting, targets anxiety, sleep, bloating and more
Moon Juice: blends herbs, adaptogens, and mushrooms into everyday supplements for stress, focus, and beauty from within
Juna: targeted tinctures and supplements for mood, focus, sleep, and hormone balance using adaptogens and botanicals
Gut, Bloat & Vaginal Health
Love Wellness: personal care + supplements focused on women’s health, offering products for gut, vaginal, hormonal, and mental wellness.
Hilma: herbal remedies for digestion, immunity, sinus support and bloat
Seed: best known for its Daily Synbiotic—a prebiotic and probiotic designed to support gut, skin, and immune health.
Fitness & Performance
Bloom Nutrition: greens-focused powdered blends made with fruits, vegetables, and adaptogens to support digestion, energy and wellness
1st Form: performance based, offering protein, creatine, and fitness-focused nutrition products
Alani Nu: energy drinks, pre-workout, supplements designed to support fitness, balance, and daily performance
Legion: clean, clinically dosed products for strength, performance, and recovery
Final Note:
The boom in the women’s supplement market reflects a necessary shift towards better addressing women’s health and wellness needs. Still, this market is relatively new and evolving quickly. While many supplements are marketed as health essentials, some may be redundant (for example, magnesium powder may not be needed by someone with a balanced diet), lack strong clinical backing, or mask underlying issues that would be better addressed with support from a healthcare provider.
Glow on.