💥 Brand Moves
WeightWatchers pivots to menopause: From out of bankruptcy, WW International (formerly WeightWatchers) announced a new perimenopause to post menopause program later this year. The brand pivot aims to combine nutrition, behavioral coaching, hormone therapy, and GLP-1 medication support to women in their menopause era.
Sesh launches free strength program: Founded by fitness creator and Alani Nu cofounder, Katy Hearn, the Sesh app just dropped its 4-week Foundations strength and nutrition plan for free through July. The program is designed to help women who want to start strength training
Rumble co-founders launch The Pack: Noah Neiman and Andy Stenzler are back with a new NYC studio, The Pack, blending strength, cardio, and street defense training with a heavy focus on community.
Padel Haus raises $7M Series B: The Brooklyn-based padel club just locked in $7 million to triple its footprint, with plans to grow from 6 to 40 courts across the U.S. by the end of the year
Pause x Alo: Pause partners with Alo Moves to launch a guided Contrast Breathwork Series for plungers at Pause Studio.
Vuori expands ACTV Club IRL series: Throughout July, Vuori is hosting free in-store classes across the country, featuring local instructors, workouts like Pilates and HIIT, and post-class perks like private shopping with discounts
❤️🔥 Culture Watch
Nike Breaking 4
Nike is helping Faith Kipyegon chase a record: becoming the first woman to run a mile in under 4 minutes. Really though, it’s more than a record attempt, it’s actually part of Nike’s push to better incorporate women’s sport in their brand. Nike designed custom gear for Faith, including an unreleased sneaker and a cutting edge sports bra, both expected to drop soon(ish).Lululemon sues Costco over copycat styles
Lululemon has filed a lawsuit accusing Costco of selling lookalike versions of its bestselling pieces (like the Scuba hoodie and Define jacket) under the Kirkland label.Solidcore founder Anne Mahlum returns to her roots with $1M pledge to Back on My Feet
The organization she started in her 20s (before Solidcore) helps people experiencing homelessness rebuild their lives through community, discipline, and movement. She will also step back into the organization on the board to help with planned growth.Eudēmonia Summit returns to Palm Beach
Now in its second year, the Eudēmonia Summit brings experts, fitness leaders, and 100+ wellness brands together for a multi-day event focused on movement, metabolic health, longevity, and wellness. The event will take place Nov 13-16.
✨ Product Drops
Ohm Body launches wearable for period relief
Ohm Body debuted a new wearable device that uses gentle electrical pulses (TENS technology) to help relieve menstrual symptomsCiba Health launches GLP-1 transition program
Ciba Health introduced a new program to support patients transitioning off GLP-1 medications, focusing on long-term metabolic health through lifestyle, nutrition, and clinical support.Neuro Gum x Steve Aoki
Neuro Gum teamed up with DJ Steve Aoki on a limited-edition energy mint in strawberry cake flavor. It contains caffeine, L-theanine, and B vitamins designed to boost energy / focus without the crashBloom Nutrition launches Bloom Pop
Bloom Nutrition launched Bloom Pop, a low-sugar prebiotic soda coming in 5 flavors (exclusively at Walmart)