💥 Brand Moves
Oura x Progeny: Oura is doubling down on women’s health through a new partnership with fertility benefits provider Progyny. As part of the collab, eligible members can now access Oura Rings to support ovulation tracking, sleep, and recovery
Theo Health raises 1.2 Euros to launch Smart Shorts: A first of its kind smart compression shorts track movement data like balance and knee alignment. Designed with female athletes in mind, the shorts offer real time feedback to enhance performance and minimize injury.
The Picklr x Prime Energy: Prime Energy is now the official energy drink of The Picklr, North America's fastest growing indoor pickleball franchise.
Life Time enters reformer Pilates market with new pilot class: Life Time has launched a new group fitness class, CTR (Core.Tone.Reform), combining athletic conditioning with Pilates reformer work
Momentous x USA Rugby: Momentous is now the Official Supplement Partner of USA Rugby, providing supplements to the men's and women's national teams. The partnership supports player performance and recovery ahead of major events like the 2025 Rugby World Cup.
Fellow Health Secures $24M in Series B Funding: Fellow Health aims to expand its at home semen analysis services, which help assess male fertility by evaluating sperm count, motility, and morphology.
❤️🔥 Culture Watch
Whoop clashes with the FDA over its Blood Pressure Insights feature. Whoop argues that BPI is a wellness tool, and should not be classified as a medical device. This dispute could decide how wearable tech is regulated in the future.
This article "Step Aside Longevity Bros. It's Time for the Longevity Ladies" highlights a shift in the aging research field, with women pushing for greater focus on female specific biology (specifically the ovaries) in longevity studies.
✨ Product Drops
FORM launches Smart Swim 2 goggles
featuring an AR display that provides in real time performance metrics like time, distance, stroke rate, and heart rate with automatic stroke detectionO Positiv launches MENO Vaginal Moisture Capsules
a hormone-free supplement designed to support vaginal moisture, sexual function, and mood during menopauseDavid, known for its high-protein, low-calorie bars, has (in a body brand move) expanded its product line to include raw Pacific cod filets
Jams launches nationwide in Walmart
A high-protein PB&J sandwich brand backed by Alex Morgan and set to rival Uncrustables, is now available in Walmart