💥 Brand Moves
Skims x League 1 Volleyball: Skims is now the official loungewear, intimates and sleepwear partner of LOVB, the largest professional women's volleyball league in the US
Alfred X Gorgie: beloved coffee chain Alfred teams up with Gorgie, a growing sports energy drink brand founded by and marketed towards women. The exclusive flavor is citrus energy seltzer and available online and in Alfred stores.
Ladder x Diplo’s Run Club: Ladder, a top rated strength training app, has partnered with Diplo’s Run Club to launch a nationwide event series that mixes fitness, music, and community. There will be Ladder coach led workouts, running, strength games and a workout by Diplo available in the Ladder app.
Peloton X Hyrox: Peloton, is now the the Official Digital Training Partner to Hyrox. This collaboration introduces the Peloton x HYROX Collection, a curated series of classes designed to prepare participants for the unique challenges of HYROX events
Fabletics x Malbon Golf: Fabletics launches a capsule collection co designed by Stephen and Erica Malbon, founders of the golf lifestyle brand Malbon Golf. A sign of the growing trend of golf infultraiting culture
Spotify x Travis Barker: Spotify has partnered with Travis Barker, legendary blink-182 drummer, to host the Run Travis Run 5K race series in the fall.
ClassPass x 30 Minute Hit: ClassPass has partnered with 30 Minute Hit, a women-only boxing and fitness studio. The collaboration introduces a HIIT / boxing circuit workout no scheduled times, allowing members to show up at their convenience and complete a guided circuit.
❤️🔥 Culture Watch
Hot Girl Walk, The Book
Mia Lind, creator of the viral "Hot Girl Walk”, has announced the upcoming release of her first book, Hot Girl Walk, scheduled for 9/16/25. The book serves as a comprehensive guide to the empowering mindfulness walk she introduced in 2020, which has since become a global wellness trend
NYX X Angel City FC
NYX Professional Makeup has partnered with Angel City FC stars and sisters Alyssa and Gisele Thompson as the latest faces of its "Make Them Look" campaign. This collaboration highlights the brand's commitment to supporting female athletes and celebrating self expression / femininity.
Outdoor Voices
Outdoor Voices, an activewear brand that faced a sharp decline after founder Ty Haney's departure in 2020, recently underwent a significant transformation following its acquisition by Consortium Brand Partners (CBP) in June 2024. The company, which had filed for bankruptcy and closed all retail stores, is now focused on rebuilding and has made some strategic social media moves. OVs removed all of its grid posts AND is only following 1 account … that of Ty Haney. It is unclear what this signifies but seems likely we will see some (or full) involvement from Ty Haney back into the company she started.
✨ Product Drops
Harry Styles has expanded his Pleasing brand into sexual wellness with the launch of "Pleasing Yourself," introducing a vibrator and a lube
Jack Dorsey, co-founder of Twitter, has launched Sun Day, a sunlight tracking app that helps users monitor sun exposure
Pressed Juice launches in Costco offering a bundle of eight 10-ounce smoothies in four flavors—Açaí Berry, Strawberry Orange Mango, Tropical Wellness, and Avocado Greens
Lemme launches Lemme Greens, a daily gummy supplement formulated with over 20 superfruits and vegetables, essential vitamins, and probiotics to support digestion, immunity, and overall wellness
OLIPOP has launched a new limited-edition flavor, Pineapple Paradise, in collaboration with SpongeBob to promote the release of the upcoming movie