💥 Business
Bala x Spanx: Bala has teamed up with Spanx to launch a limited-edition collection featuring their signature Bala Bangles, resistance bands, and apparel.
Garmin Marathon Series: Garmin has launched its inaugural Marathon Series, debuting this fall with events in Toledo, Ohio and Tucson, Arizona. The series includes a full marathon, half marathon and 10K / 5K races.
Gates Foundation Pledges $2.5B to Women's Health: The Gates Foundation has announced a $2.5 billion commitment through 2030 to advance research in women’s health, focusing on conditions like preeclampsia, reproduction, and endometriosis and bacterial vaginosis.
Healf Experience (HX25): Healf is hosting its inaugural flagship wellness event in London from October 3–5, 2025. The three-day event will feature talks, workshops and immersive experiences
Nike x Milk Makeup at Dick's: Nike has teamed up with Milk Makeup and Dick's Sporting Goods for a unique collaboration, featuring the Nike Vomero Plus sneakers in Hyper Pink, paired with Milk Makeup’s Electrolyte Lip Balm in the same shade.
❤️🔥 Culture
Adidas running track on active mine in New Mexico, designed by LA based Playlab
Adidas has transformed an active mine in New Mexico into a striking running track, blending art and athletics. This innovative project features a 200 meter loop designed by Playlab Inc. The track's minimalist design incorporates natural elements like rock seating and a central firepit, creating a meditative space for runners.
The Unsponsored Project by Bandit Running concludes but confirms 2026 return
Bandit Running's Unsponsored Project is a campaign aimed at highlighting the challenges faced by unsponsored track and field athletes. The project provides athletes with unbranded, all-black apparel, $1,500 and promo which allows them to compete at the US Track and Field Championships without promoting brands that don’t support them. This initiative not only gives athletes the freedom to represent themselves but also draws attention to the athletes available for sponsorship. It concluded on August 3 but will be back in 2026.
✨ Drops
On drops the anticipated Zendaya Edit. Blending style with performance, this drop is worth checking out, and gives a fresh take on sportswear
On also drops new Cloudzone Moon sneakers under the Zendaya edit, featuring On’s CloudTec® cushioning, breathable mesh upper, and plush forefoot padding (co-created with designer Law Roach)
Bloom Energy drops a new limited edition flavor, Crisp Apple
AGI adds 3 Next Gen Powder flavors, adding to their original (pineapple / vanilla): berry, tropical and citrus
Outdoor Voices has relaunched under founder Ty Haney with the debut of their “Doing Things” collection.
Australia based Pilates Reformer rental company ‘Your Reformer’ has launched in the Dallas market
Alani Nu brings back Witches Brew energy drink for fall, the flavor is caramel apple