💥 Business
Off Season x WNBA: Off Season (an elevated sports apparel brand co-founded by Kristin Juszczyk and Emma Grede) has partnered with the WNBA to release a collection featuring team-branded fanwear, dropping September 4
Oura Pregnancy Insights: Oura’s new feature guides you through pregnancy with weekly tips, symptom logging, and easy tracking for sleep, heart rate, and temperature
ClassPass x AMC: ClassPass has partnered with AMC Theatres to let members use credits to book movie tickets
Eight Sleep: Eight Sleep has raised $100 million to expand its AI-powered sleep technology, aiming to enhance recovery, personalization, and health tracking through its smart mattress systems
Ultrahuman x viO HealthTech: Ultrahuman has acquired viO HealthTech to add advanced cycle and fertility tracking to its smart ring, helping users monitor periods, ovulation, and overall reproductive health
❤️🔥 Culture
Strong New York returns on September 27 in Manhattan
Strong New York, the fitness and wellness festival started by Kenny Santucci in 2015, is back this fall. The event packs in workouts, panels, and community vibes, bringing together trainers, athletes, and wellness pros for a full day of sweat and connection. It’s become one of NYC’s go-to fitness festivals, blurring the line between workout and cultural event.
Gunna is hosting a 5k in Brooklyn called WUNNA RUN 5K
Rapper Gunna is hosting the WUNNA RUN 5K in Brooklyn’s Prospect Park on September 3. The race is free to enter, with donations going to his nonprofit, Gunna’s Great Giveaway, which supports families in need. It’s another example of how fitness and culture are colliding, with music artists stepping into the wellness space.
Red Bull’s Sweat the Deck is this weekend in Chicago
Red Bull’s Sweat the Deck hits Chicago this weekend, turning the riverfront into a fitness playground. Participants will board a cycle-equipped boat to “climb” the skyline, while onshore F45 hosts strength classes as part of their recent global partnership with Red Bull. It’s part workout, part spectacle, and another example of fitness activations crossing into culture.
✨ Drops
Les Mills, known for global group fitness programs, is launching its first-ever yoga offering.
ABC Fitness launches Trainerize Business, a new all-in-one add-on that helps fitness pros manage bookings, payments, and client growth in one app.
MyNetDiary launches PlateAI, a new app that lets users log meals with photos, voice, or menu scans and get 24/7 AI-powered nutrition coaching.
Prolon launches the L-Protein Bar, a plant-based protein bar designed by longevity scientists to support muscle health and healthy aging.
Strive launches Hydration Soda, a functional twist on soda made with natural electrolytes and lightly sweetened with honey.
Hyperice launches X2, an updated contrast therapy device available for the knee and shoulder with deeper cold, stronger heat, and adjustable compression.
Oikos launches Fusion, a high-protein dairy drink with 23g protein, aimed to support people on weight-loss journeys, including GLP-1 users.
Teal Health launches an at-home HPV test.
Bloom launches Creatine Gummies, available exclusively on TikTok Shop (for now).