💥 Brand
Katie Austin rebrands her fitness app: The Sports Illustrated Swimsuit model, creator and trainer, has relaunched her fitness app as KA Daily, evolving it into a lifestyle hub with workouts, recipes, guided meditations and self-care tools.
Alo Moves rebrands to Alo Wellness Club: Alo has refreshed its digital fitness platform with a new name and expanded focus.
A Sport & Rich x Juicy Couture collab is in the works: Sport & Rich founder Emily Oberg teased in an IG story
Therabody taps Josh Allen as first-ever Performance Advisor: The NFL MVP officially joins the wellness brand as a Therabody Athlete and Performance Advisor
🤝 Business
Kith Ivy
Kith debuts a private wellness and padel club in NYC’s West Village, with courts, spa, gym, dining, and an Erewhon tonic bar. Membership starts at a reported $36,000 initiation plus $7,000 annually.
ClassPass integrates with Magicline
ClassPass has officially integrated with Magicline, a cloud-based gym management system.
Daybreaker × FlavCity
Daybreaker is bringing its biggest-ever sober rave to NYC on September 27, partnering with clean-label lifestyle brand FlavCity. The event blends a HOUSEWORK workout, live DJs, and more with FlavCity’s smoothies and electrolytes.
Perry Academy launches Perimenopause Coaching
Perry, the women’s midlife health platform, has launched Perry Academy, focused on training and certifying professionals in perimenopause and midlife care
Magic Mind
Raises $12.4M in Series A funding to grow its retail footprint. The brand is known for its green “productivity shot,” a blend of matcha, adaptogens, and nootropics.
✨ Drops
Bloom expands its new creatine gummy line, adding orange flavor after last week’s berry debut.
FitTransformer launches the world’s first modular smart home gym, a compact, foldable system that switches between cardio, strength and mobility
Huel introduces Daily Greens Ready-to-Drink, a lightly sparkling beverage that delivers a mix of vitamins, minerals, and superfoods in 12 oz cans.
On releases the Cloudpulse Pro, its first strength-training shoe
Joi + Blokes launch a personalized Smart Supplement protocol that adapts monthly using symptom data, biomarker labs or self-selected inputs.