💥 Brand
Power Plate x Exos: The vibration based training brand is teaming up with performance company Exos. Power Plate’s recovery tools will now be used inside Exos programs for athletes, the military and corporate clients.
Life Time launches LT Games: The gym is rolling out a new functional fitness competition, debuting in Minneapolis this fall. The event will feature cardio and strength challenges with a total prize purse of $20,000.
BetterMe launches BetterMe Business: BetterMe, a digital wellness app known for fitness, nutrition, and mental health content, has introduced BetterMe Business—a corporate wellness program offering 4,000+ workouts, meditations,
Rescripted launches Clara: Rescripted, a women’s health and fertility platform, has launched Clara—an AI tool trained on women’s health content and real patient stories.
Club Pilates + Pure Barre x Midi Health: The two studios have partnered with virtual clinic Midi Health on a campaign bringing hormone health and menopause resources to members in studio and online.
BODi adds Belle Vitale: BODi has made Belle Vitale (a 12 week lifestyle program focused on hormone health by Autumn Calabrese) part of its standard member library for fall. It combines fitness, nutrition, stress management to help women navigate symptoms from hormonal imbalance.
🤝 Business
Dick’s Sporting Goods has completed a $2.4 billion acquisition of Foot Locker
Corporate wellness provider Wellhub acquires Urban Sports Club for $600 million. Often described as “ClassPass for Europe,” Urban Sports Club gives members access to thousands of gyms, studios, pools, and wellness centers across the continent.
Nutrabolt (parent company of C4) invests further in Bloom Nutrition, upping its total investment to over $200 million.
✨ Drops
Unwell Hydration by Call Her Daddy’s Alex Cooper introduces Protein + Electrolytes, a ready-to-drink beverage with 10g of protein, 740mg of electrolytes and 60 calories
stakt introduces the Weights Jump Rope Extension, an add-on that turns its 2 lb base handles into a weighted jump rope for cardio + strength workouts
Gymshark has dropped its first-ever training shoes in collaboration with R.A.D®, releasing two limited edition models called the ONE V2 and R-1.
Ghost launches a Sour Strips collaboration, introducing Rainbow candy-inspired flavors across Ghost Energy, Ghost Legend pre-workout, and Ghost BCAA.
Red Bull introduces their Winter Edition flavor: Fuji Apple & Ginger