💥 Brand
Shokz, known for its open ear headphones (good sound quality but athletes can stay aware of surroundings) is now the official headphone partner of Hyrox.
Centr, a fitness platform founded by Chris Hemsworth, has teamed up with Red Bull to create a training program and challenge for the final event in the Hyrox race which is 100 wall balls.
Ultrahuman (fit tech wearable) and Clue (women’s cycle tracking app) have partnered on an integration that syncs menstrual cycle data with recovery and performance metrics.
Wahoo Fitness has partnered with Momentous (supplements & nutrition) offering discounts and integrating product ecosystems
🤝 Business
Photo: @rossmackay
Cadence, a performance nutrition brand, opens a month long Fuel Shop (pop up) in NYC just ahead of the New York City Marathon.
Photo: Your Reformer
Your Reformer has struck a global distribution deal with Johnson Health Tech to expand Pilates access.
Your Reformer provides studio quality reformers through an at home rental model ($39/week), while also offering commercial and connected fitness solutions.
Photo: kristinmcgee.com
Former Peloton instructor Kristin McGee launches Kristin McGee Movement, a subscription-based fitness & wellness platform offering unlimited access to yoga, Pilates, sculpt, meditation & workout classes (10-60 min), with content for all levels + curated series for energy, mobility, strength and mindset.
✨ Drops
Protein Pints (high protein ice cream) introduces two new flavors: Cookies & Cream and Coffee.
Garmin debuts the Venu 4, with built in LED flashlight, upgraded multi-band GPS, advanced health tracking features and up to 12 days of battery life.
Hydrow (connected fitness) launches the Arc Rower, a connected rowing machine with a sleeker frame, 16" HD touchscreen, design upgrades.
Balanced Body debuts the Allegro Nextgen Reformer, a 25 year update to its best selling Allegro with a new Infinity Footbar, upgraded carriage suspension, enhanced stability and customizable design.
Tonal introduces Ankle Straps, designed to expand lower body training with connected resistance.
Somnee launches the sleep headband 2.0 that uses personalized brainwave stimulation to help users fall asleep faster and improve sleep quality
Cadence introduces Core Fuel Gels, endurance focused energy packs formulated to deliver quick carbohydrates and electrolytes for runners, launching with early access at the brand’s NYC Fuel Shop pop-up.
Hoka and Swedish running brand Unna team on a shoe collab, the Speedgoat 2 trail shoe.