💥 Brand
Former Bachelorette Kaitlyn Bristowe teams up with Zumba to celebrate 20 years of Zumba in Canada.
Tonal adds former Peloton Instructor Kristin McGee as a guest instructor on the platform, focused on strength training during midlife programs.
The Athletic Club hosted its third annual AC Games at Pier 76 in NYC, bringing together 200+ athletes for a large-scale community fitness competition powered by On.
Fitbod partners with Flex to let users pay for their Fitbod subscription with HSA/FSA funds.
Sephora has been named the first-ever Official Beauty Retailer of the Radio City Rockettes and the Christmas Spectacular.
Pause Studio is expanding its partnership with Aescape, rolling out AI-powered robotic massage experiences in more of its locations.
🤝 Business
Credit: Jay Biggerstaff
Tom Brady has joined Aescape as their Chief Innovation Officer, granting Aescape exclusive rights to his recovery and longevity protocols which will be integrated into their robotic massage platform.
Credit: Vogue
Dua Lipa has officially joined Frame Fitness as a Co-Founder and Chief Creative Officer, a role in which she’ll influence the brand’s creative direction, storytelling, and product design while helping shape how the at-home pilates experience evolves.
✨ Drops
Bloom x Tandy Energy Blooms limited edition gummy supplements offering 50 mg of caffeine (from green tea extract)
Stiller’s Soda is Ben Stiller’s new low-sugar soft drink brand, debuting in nostalgic flavors like Root Beer, Lemon Lime, and Shirley Temple at 30 calories
David Protein launches a seasonal Pumpkin Spice flavor that keeps the brand’s signature profile (28 g protein, 150 calories, 0g sugar)
Reebok drops the Angel Reese 1, the WNBA star’s first signature basketball shoe
Pvolve launches Sculpt 9, a women’s-targeted essential amino acid formula that claims to deliver 20 g of protein in under 5 calories per scoop
Oakley and Meta team up on Vanguard, AI-powered performance glasses that blend sport design with features like a 12MP camera, open-ear audio, and Garmin/Strava integration for athletes.
Gorgie partners with instant delivery service Gopuff on a new flavor: Cosmic Berry
Echelon has brought back its faith infused cycling experience “Sunday Soul,” combining contemporary Christian music, motivational coaching, and rhythmic cardio