đź’Ą Brand
Land Rover partners with WellUp Collective, a wellness agency that curates health-focused events, to launch their inaugural Wellness Club in Coral Gables, FL.
Makeup brand Tower 28 partners with women’s track and field league ATHLOS.
Glossier, the WNBA’s first beauty partner since 2020, continues the partnership and drops a limited-edition hoodie.
Adriana Lima partners with athleisure brand Adanola, fronting its new “Ultimate Uniform” campaign.
Stretch Zone has officially expanded into Canada with its first studio in Toronto, marking its first international location.
🤝 Business
SurfYogaBeer has launched its Primal Reset excursion in Nicaragua. It is a digital detox–focused adventure for solo travelers featuring no alcohol, limited device usage, and emphasis on movement, community, and nature.
The other 4 excursion types offered by SurfYogaBeer include: Classic SurfYogaBeer, Surf Camp, Reset & Recharge and SYB Academy (Yoga Teacher Training & leadership).
Credit: Surf Yoga Beer
Google and Flo Health have agreed to pay a combined $56 million to settle claims they improperly shared sensitive reproductive health data from Flo’s period-tracking app with third parties. The lawsuit, Frasco v. Flo Health Inc., alleged that user data—including cycle and pregnancy details—was transmitted to companies like Google and Meta without consent. While Google and Flo settled, Meta went to trial and was found liable under California’s privacy law.
Photo Credit: Funstock/Shutterstock
Peloton has overhauled its core lineup, updating the Bike, Tread, and Row with sleeker hardware, improved screens, and stronger audio. A new AI system called Peloton IQ brings form tracking and rep counting across workouts. Alongside the tech refresh, the company has raised equipment prices and bumped its monthly membership fee to $49.99.
Credit: Peloton
✨ Drops
EVOLVE MVMT debuts an ankle wearable that measures shock absorption and step quality in real time, aiming to help runners optimize form and reduce injury
Ghost launches its first protein bars in Chocolate Caramel, Chocolate Peanut Butter, and Choco Chip Cookie Dough, 20 g protein and about 250 calories.
Shaklee launches Sparkling Protein, a carbonated whey drink with 40 g protein, 0 g sugar, and 160 calories per can.
Brain-Body Therapy just launched as an app that combines exercise with therapy-style guidance
Oura just launched Health Panels, a feature that lets users integrate over 50 blood biomarkers into their Oura data via lab testing
Erewhon launches smoothie kits, giving customers outside Los Angeles a way to try the Hailey Bieber Strawberry Glaze smoothie at home.
Whoop has introduced a feature called Advanced Labs, which lets users order lab tests for 65+ biomarkers and integrate those results into their Whoop.
Eight Sleep just launched a Pod Pillow Cover that slips over any pillow to maintain head temperature between 55 °F and 110 °F all night.
Uncrustables has rolled out a new protein line, offering the PB and J sandwiches with 12 g of protein vs. the classic 6g.
Plunge just released its All-In Gen 2 cold plunge, featuring 31 % faster cooling, twice the filtration speed, smarter sensors, and stronger WiFi connectivity.